We’ve officially dubbed Summer 2018, the #SUMMEROFSELFCARE. You’ll be hearing from our Founder & Chief Wellness Officer, Julie Wald, on finding your summer wellness balance, how Namaste can keep you on track, how to get your kids involved, and more. In addition, we’ll also be highlighting similar brands, events, and individuals that echo our mission - our mission to deliver holistic wellness to you.
Oh! And did we mention we’ll be hosting wellness giveaways on our Instagram each week? Our first giveaway starts NOW.
Our first #summerofselfcare feature is Ben Feinson, the CEO and Co-Founder of Cryofuel, a Cryotherapy and Infrared Studio that uses innovative technology to empower you to achieve more.
After spending 8 years in the UK fitness industry, Ben felt he had personally achieved everything he wanted in this line of work, but still had a huge passion for wellness overall which sparked the move to help start Cryofuel. He was lucky enough to be able to move to New York and work with very inspirational people in this company, who are actually his own family members.
Namaste: Let’s start from the top. What is Cryofuel and how is it different from other Cryotherapy?
Ben: We use cutting-edge technology to empower you to achieve more. Our cryotherapy chambers in New York City rapidly cool the body, accelerating muscle recovery and skin rejuvenation. Its an ice bath for the 21st century. Cryogenically cooled air reduces inflammation and stimulates collagen production. This reduces inflammation which accelerates injury recovery. Collagen helps reduce the signs of aging and cellulite. Our infrared saunas decrease stress, encourage glowing skin and muscle relaxation – improving your performance and wellbeing. Our Cryoskin Toning will naturally destroy fat cells, remove cellulite and reduce the signs of aging. When put together these treatments work to help you attain higher energy, a sharper mind and a killer body. Recover faster. Feel Invincible. Look Incredible. Cryofuel.
Namaste: Why did you decide to open CryoFuel?
Ben: We opened Cryofuel to help the people of New York, recover faster and feel amazing. While giving them a bit of a sanctuary in this concrete jungle. We wanted to make cryotherapy feel less clinical and more part of your lifestyle.
Namaste: What is your favorite treatment and why?
Ben: Whole Body Cryotherapy. It's quick and super effective. You stand in our Whole Body Chamber for 3 minutes (yes, only 3 minutes!). During this time cryogenically cooled air will be pushed in the chamber causing the air temperature to drop between negative 230 to negative 250 degrees fahrenheit. This will cause the body to draw blood to the heart and vital organs where it will become more oxygenated and nutrient dense. Once that blood is pumped back through your body, it reduces inflammation, improves muscle tissue recovery and boosts your immune system. Oh and it makes you feel INCREDIBLE.
Namaste: What is your most popular treatment and why?
Ben: Cryoskin Slimming. This 28 minute treatment is the first of its kind in the US and exclusive to Cryofuel. The treatment consists of a 3 phase thermal shock that will help naturally destroy fat cells - I think it’s pretty obvious why it's so popular.
Namaste: What treatment would you recommend for a first-timer?
Ben: Whole Body Cryotherapy. It's fun, quick and you will feel amazing after.
Namaste: How does CryoFuel play into a holistic Wellness Routine?
Ben: It can do everything - it helps with muscle tissue recovery, chronic pain, inflammation, insomnia, and immunity.
Namaste: What's YOUR favorite self-care routine?
Ben: Honestly… Sleep. (No judgment here!)
Namaste: How do you unplug and find balance each day?
Ben: Working out at The Dogpound.
Namaste: What does Namaste (the term) mean to you?
Ben: At peace.
This week, we’re giving away two Whole-Body Cryotherapy Sessions to two lucky people! All you have to do is follow both @namastenewyork and @cryofuel and tag a friend in the comments! Contest closes Monday, July 9th at 11:59pm EST. Interested in learning more about Cryofuel? Check out their website here.